Solution Code: 1GJF
Question: Business Simulation Plan
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Case Scenario/ Task
YOUR TASK
Overview of Activities
Quarter 1: Organize the firm and set up shop
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The report consist of the analysis of the past 4 quarters and the next 2 quarters of Microteca Inc. which involves the development of next generation of microcomputers to exceed their customers' expectations around the world by keeping them in an effective and competitive fast-paced connected environment. The company has three target segments which is Workhorse. Mercedes and Traveler. The plan consists of a review of the financial and market performance of the company and analysis of its environment through the usage of theories like Porters 5 forces, PESTLE and Swot analysis. A section consists of the various strategies which the company intends to employ in order to validate the 4 million dollars funding that the company is received in its fourth quarter. The last section consist of the analysis of the financial statement so the company and the tactical plan for the actual and the forecasted.
By looking at the past financials of the company it is evident that in the fourth quarter the company was able to give a positive financial performance after the negative financial performance of the company in quarter 3 where it was not in a position to generate money for its shareholders since the company had lodged negative profits in the third quarter. In the fourth quarter the company had an above average financial performance and asset management compared to its peers. In the second quarter the company has a negative financial performance and the only area where it’s better than the industry average of 0.89 is its Human Resource Management where the company has a score of 0.727 due to its ability to recruit talent which is best suited for the job along with the productivity of the workers. Though the company has managed to make profits in the fourth quarter, it still needs to improve market performance since its marketing effectiveness of 0.555 is lower than the industry average of 0.707. Also the highest suppler to Workhorse is Micr0teca ltd with 30% of their business and the company has a total market share of 15.06% (Margolis and Walsh, 2001)
Political
The microcomputer industry is subjected to a number of regulations like accounting policies, ethical business practices and intellectual property rights conservation.
Economic
The main factors includes the global exchange arte with respect to the Australian dollar, interest rates, the pricing of the microcomputer products which affects the demand and supply of this industry
Social
The constant expansion due to the economic growth has led to consumers being updated with the latest technology which drives their want for the latest technology. The age demographic for this industry has lowered due to the engagement of these computers in younger generations (Hutt and Speh, 2005)
Technological
It’s essential to implement the constant innovation in a timely manner in this technologically sensitive sector in order to retain market share in the industry
Legal
The industry has strict rules for patenting technology and taxation policy hence it is important that manufactures strictly follow the intellectual property laws
Environmental
The disposal of wastage in a sustainable manner along with recycling of material dominates the environmental factors of the industry (Doyle and Stern, 2006)
The company mainly has three types if customers who use their products and their needs and wants are given in the table below
(the customer needs and wants are exaplined in table 1 in the Appendix)
3. Competition Porters 5 forces
Bargaining Power of Buyers
The buyer’s power is moderate since the micro computes are highly sensitive to price hence the difference between one computer brands ill to be much compared to the other
Bargaining Power of Suppliers
The number if the supplier in the industry is limited hence they have a high bargaining power and they are big international companies with a few substitutes (Cravens & Piercy, 2006).
Threat of Substitutes
The performance of microcomputers is very difficult to get through other devices hence the threat of substitutes however a few technologies like gaming consoles, tablets and smart phones are eroding the sales of microcomputers progressively.
Threat of New Entrants
The ease of access for new entreats is from easy to moderate due to the ease of technology that can be created especially by smaller players (Webster, 2002).
Existing competition
The company has the following competition
At Microteca, our mission is to develop the next generation of microcomputers to exceed our customers' expectations around the world by keeping them in an effective and competitive fast-paced connected environment.
The company is headed by Nelson Lopez whose primary responsibility is President-Overall Leadership and secondary responsibility is VP-Marketing. The company has various teams like human resources, sales force, manufacturing and finance which oversee these functions and departments. The culture is to compensate the sales force above the industry average to retain talent (Johnson, Scholes & Whittington, 2008).
The main competitive advantage lies in the human resources management of the company and the future investments that the company is going to make
The corporate strategy is to gain competitive advantage through focus on smaller and high margins segments by building market position and defending its through technological advancement. To be the provider of the best customers service and become the market leader in microcomputers.
The company has a norm for its attendance for meetings and ensure that it has an organizational culture which is conducive and the employees and workers feel safe. Also the company complies with the Australian laws for recycling and disposal of unwanted material
In order to improve its marketing strategy the company should
4 million AUD is to be spent in the following way in order to increase its efficiency and focus on the two segments of customers. The given funding is to ensure that the company takes advantage of the opportunities that is available to them and become a market leader in the microcomputers business
Research and development for existing products and new product – 800000
Advertising – 100000
Sales force increment – 100000
Inventory Software -200000
Web Marketing expenses- 300000
Licencing technology- 500000
Expansion of plant capacity - 1500000
Cash Account – 300000
Analysis of the financial statements is given
(Statements have been attached in the Appendix)
The tactical plan has been attached in the appendix 3
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