Solution Code: 1BJF
This assignment is related to "Website Review Report Writing assignment" and experts at My Assignment Services AU successfully delivered HD quality work within the given deadline.
Select and undertake an in-depth evaluation of the following website:
Website: https://www.masters.com.au (Masters Home Improvement)
Upon the completion of the task, you are to provide a formal report documenting your critical evaluation of the website. The report should draw particular attention to the interactive aspects and user interface design of the website. Support your critique with appropriate HCI design and evaluation principles.
Additional reference and reading material is available in Week 3. The downloadable PDF is from Shneiderman & Plaisant, 2010. Please read Chapter 4 of the PDF. There is a useful section on how to use questionnaires as user testing method.
The purpose of the report is to provide a critical evaluation of the nominated website and to support your observations and recommendation convincingly. Your report should be based on the desktop (e.g. Windows XP, Windows 7 & 8, Apple OSX, Linux) versions of the website. Your report should include:
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The main purpose of the report is to evaluate the online shopping website named Masters Home Improvement. Following are the Objectives of website review task:
The nominated website for review that is Masters Home Improvement, is an online shopping website, is one of the leading and popular store in Australia which sell a wide range of home improvement products. It was founded in the year 2011 and is operated as a joint venture between Lowe’s and Woolworths Super Market. (Stewart, 2015) Masters Home Improvement has its stores located in New South Wales, Queensland, Victoria, South Australia, Western Australia, Tasmania, and Northern Territory etc. (Masters Home Improvement, 2014) Products sold by Masters Home Improvement are 100 percent unique and of very high quality. They sell products of well – known, high – quality and popular brands at reasonable prices. Also, discounts on certain range of products are provided. Products available in Masters Home Improvement include
This section of the report focuses on the feature / features of the nominated website, the positive and as well as negative aspects of the website and website review by other persons.
Following are the features of the nominated website – Masters Home Improvement:
Following are the positive aspects of the Masters Home Improvement Website:
[caption id="attachment_2102" align="alignnone" width="552"] Figure – 1 Screen shot of Masters Home Improvement website[/caption]
Left side of the web page provide the feature of filtering the product based on categories, appliance type, brand name, colour, load type, energy star rating, product dimensions etc. The filtering feature helps customers to choose their desired product within less time and also require less effort
Following are the negative aspects of the Masters Home Improvement website:
Profession: House Wife
First person to review the nominated website is my mother who shops various products online on regular basis. Following are the comments provided by the reviewer on Masters Home Improvement website.
The website seems to be very user – friendly as the home page consists of almost all information about the products available in their online store. Discounts, offers, newly added products etc are very easy to find thus, saving time and effort to navigate through various pages. The web page titled “Ideas and Advice” is very interesting.
Profession: Web Designer
The second person to review the Masters Home Improvement website is my neighbour who is also a web designer. Following are the comments provided by the second reviewer on the website.
Though the website seems to be clear, concise and responsive, it lacks rich Graphic User Interface (GUI). Use of high – quality web pages and high – definition images is missing in the website.
Reviews provided by other two persons are slightly similar to the ones that I provided considering both the positive aspects and as well as negative aspects of the Masters Home Improvement website.
It is highly recommended that Masters Home Improvement improve the Graphic User Interface (GUI) of their website and include high – definition images of the products. Also, product image zoom feature (High Definition) is highly recommended to be included in the website. Also, another factor that needs to be included in the improvement of website GUI is to edit the home page / main page content. Too much of information should be removed from the main page and attractive tabs should be designed to include only the specific content. Also, GUI of particular product’s main page should be enhanced by including the Product Overview, Key Product Details and Product Specifications in different tabs. This is recommended as all customers do not generally check all the three mentioned product features. Thus, including them in different tabs will help improving GUI of the website. It is also recommended that Customers should be allowed to register on the using their official Facebook, Google Plus or Twitter social networking accounts. Also, sharing and posting reviews on the website can be done using these social networking accounts.
It can thus be concluded that, Masters Home Improvement website is clear enough, concise in information provided, efficient, effective and responsive enough. Thus, ensuring important features of any website’s Graphic User Interface (GUI). Website is interactive enough as customers are allowed to share their reviews, view other customer reviews on products. Also, website provide clear information about the product delivery details and the estimated cost of delivery on certain range of products. But, after thorough analysis and comparison with other leading online stores, it is recommended that website needs high improvement in GUI. Too much information in a single home page must be avoided as it spoils the overall attractiveness and appeal of the website. Sign up using customers’ social networking accounts must be enabled to provide them ease of accessing their account in website.
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