Children First Philosophy, Curriculum & Environments - Business Marketing Strategy Assessment Answers

Assignment

Develop a comprehensive and compelling business marketing strategy for Children First, considering our company mission, vision, values and most importantly our objectives.

We’d like the growth strategy to focus on opportunities in and around:

Cross promotion within our existing services

e.g. Playgroups run by our Play van and Family links services

Partnership opportunities

e.g. local health providers, local schools, cultural groups etc.

Sponsorship opportunities

E.g. sporting clubs, existing programs (permission to be creative)

In terms of geographic footprint, please consider population needs, talent availability, operating costs, tax regulations etc. Permission here to be innovative and get

creative!

INTRODUCTION

Childrenfirst is located in the heart of Blacktown City Local Government area (LGA). It is the bulkiest Council by population in New South Wales and is among the most diverse cultured place in Sydney. They were initially named as Blacktown Kindergarten Association (BKA), are not-for-profit organisation and are dedicated in delivering services through the Children’s Services Centres and other Projects in the Blacktown Local Government Area. They strive to construct strong bonds with families and value these relations as fundamental to support the quality of the centres. The association was incorporated in 1948/9 as a community based pre-school & was first located in the Alpha Park Blacktown community compound. The first record of the existence of the association dates back to the 23rd June 1949. There are 63 languages spoken in blacktown out of which 54 are them are represented by the families of the children. Also 23 languages are spoken by the staff. This makes this organisation more diverse than any others.

Their mission is to work in synergy with children, communities and families, providing decisive and efficient support for learning that enables and heighten their social and personal progress, and allows to reach out their full potential. They seek to provide a spectrum of economical services that will support the communities, helping families to build their child career and also be there educator.

Their vision is to be a valued head by providing calibre services and maintaining the capacity to respond to the individuals and people needs. The current board of directors carry out the administration emphasizing: Giving importance to Strategic leadership. They encourage the ideas and views by others. Decisions are rather collaborative than individual. Long term approach rather than short term focus. Everybody has a distinctive role to perform for the children first. Pro-active approach rather than re-active.

Childrenfirst have an objective to construct skilful pathways for all the working teams to improve competency and experience regardless of their origin. They work in a domain where to be, to become and belong to the core of the work practices and ideological values are reflected throughout the working team and the code of conduct that they follow.

They also acknowledge the conventional protectors and their continued service to country and culture far and wide of Australia, paying their respect to the diverse people and elders both of the past and present.