Marketing Mix and its Significance in Business World
The term Marketing Mix was introduced by Neil Borden in 1964. It was an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix is defined as a set of tactics or actions used by a company to promote its brand, product or service in the industry. Marketing Mix includes 4 P’s that is Product, Price, Place, and Promotion. It is all about delivering the right product, at the right place, and at the right time. It is an integral tool in effective marketing management. It affects the consumer’s decision of buying a product. Get marketing mix assignment help online and get expert consultation by experts.
All the elements involved in a marketing mix influence each other. A good marketing mix enables the marketers to offer the desired product to customers and explains why the product is better than its alternatives available in the market. Marketing Mix is a significant tool for developing the right marketing strategy and its implementation. It aids in creating value for customers as it makes customers understand on how to sell value to the customers.
What to Study in Marketing Mix?
- Market Segmentation
- Target Marketing
- Customer Relationship Management
- Customer Service
Available Job Titles for Marketing Students
Students of Marketing Mix subject can apply for job titles like:
- Senior Analyst Marketing Mix
- Creative Designer
- Personal Relationship Manager
- Brand Manager
- Marketing Coordinator
- Market Development Manager
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